Christmas Packaging and Illustration Designs

For this Christmas campaign, I developed a brand concept designed to bring the feeling of warmth, tradition, and a sense of home. Every element — from cross-stitch details on packaging to hand-drawn illustrations across products and gift guides— was carefully considered to create a cohesive festive experience. The visual identity centered on deep reds, crisp whites, and lush green branches, with subtle cross-stitch patterns adding a handcrafted touch. This approach transformed the Christmas shop into more than a retail space; it became a destination for capturing the small, meaningful moments that make the holiday season special. The result was a Cosy Christmas feeling - a campaign that blended design, storytelling, and emotion to deliver a festive experience beyond the ordinary.

Packaging Designs

The goal was to design four festive variations, each with a unique illustration and colour palette, while maintaining a consistent layout for brand cohesion. The illustrations ranged from snowflakes and Christmas trees to Santa figures and whimsical holiday elements, each evoking a distinct mood yet unified by the overall design structure.

Alongside these designs, I created a logo that balanced modern, playful typography with subtle Christmas references like stars and ribbons, aligning with the refreshed visual direction.

The result: a cohesive, eye‑catching collection ready to power holiday marketing.

Gift Guide

For this Christmas Gift Guide, I created a festive, visually engaging, and user‑friendly publication designed to showcase their top‑selling products for the holiday season. Balancing the brand’s aesthetic with customer needs, I focused on strong layout design, clear product presentation, and an enjoyable browsing experience. The project included two tailored versions: a polished PR edition to support media outreach and promotions, and a digital version optimized for seamless online navigation and shopping.

Product Designs

Woodland Winter: A soft beige background featuring snow-covered pine trees and gentle deer, evoking a calm, wintry forest scene.

Classic Santa: A deep red background dotted with snowflakes and repeating motifs of Santa Claus paired with playful “ho ho ho” typography.

Christmas Pudding: A rich navy base with scattered holiday puddings, holly sprigs, and snowflakes, inspired by traditional Christmas treats.

Festive Cheer Mix: A joyful collage of holiday icons, including gingerbread people, Santa hats, candy canes, holly, wreaths, and “ho ho ho” text. This pattern is bold and energetic, designed to reflect the excitement and playfulness of the season.

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